Let John show you how to develop a SPEED™ Marketing
System for your direct selling or direct marketing campaigns. |
SPEED ™
Marketing System
SPEED ™
stands for Sort, Present, Educate, Educate,
Duplicate.
This seminar
teaches direct selling or direct marketing the way it should be taught ―
as a process rather than a series of events. Sales are assembled, not
made. A selling or direct marketing operation should be viewed like an
assembly plant rather than like a series of random encounters with the
marketplace.
Most sales
people and direct marketers who fail to meet their goals do so because
they don't make enough contacts with each prospect. They take one, maybe
two shots, then move on looking for another fresh prospect.
The
SPEED™ system solves that
problem with a five step process designed to move each prospect along an
informational conveyor belt from awareness of what you're selling to
taking action and buying it.
Every
attendee will learn how to create a SPEED™
system for their own product or service, and how to put it into action.
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STEP 1:
This can be an audio cassette, booklet, brochure, or email designed to
Sort prospects into those who are or are not interested in
hearing more about what you sell. If they’re interested in hearing more,
they’re given the step 2 presentation. Those who aren’t interested in
seeing the step 2 information are dropped from the process at this
point. |
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STEP 2:
This is the Presentation step. This could be a live appointment,
but in many cases it could also be handled by a web site, an information
package with a video or DVD, or a teleconference. |
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STEP 3:
This is the first (optional) Educate step. It’s a follow-up step,
presented on audio cassette, CD, audio-email, or letter. It could
contain a catalog or web site links for prospects who aren’t ready to
make a decision after the step 2 presentation, but who want more
information. It educates them more about your product line, and contains
another call for action. |
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STEP 4:
This is the second (optional) Educate step. This step could have
similar delivery systems to Step 3, but with different contents. It
continues the education process about the benefits of your
product/service and the wisdom of doing business with you. This
presentation ends with a final call to action. If there’s no response
after this, the prospect may be dropped. In reality, there may be many
more Educate steps, depending on the potential profit in what's being
sold. |
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STEP 5:
This is the Duplicate step. It's where you create a new duplicate
of your present customers or you turn someone who's already a customer
into a repeat buyer. Once they've taken the action you've been moving
them towards, you put them into a new SPEED™ process towards their next
logical purchase.
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Check John's
seminar schedule to attend this
seminar, or contact him
to arrange for him to present this seminar to your management team or
network.
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| The SPEED™ Marketing
System gives you control of a direct selling or direct marketing
process by allowing you to predefine its steps, create the tools
necessary to execute those steps, and then run each prospect through
them.
It makes your marketing system-controlled
rather than people-dependent. |
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